Airwick /
Home Is In The Air
A soldier stationed abroad for eleven months is brought a little bit closer to his family with the scents of home.
BRANDED CONTENT
Project work
Film Direction
Creative Direction
Creative Development
Locations
North Carolina, New Jersey & Doha, Qatar
Droga5 approached me with a campaign for Airwick that would get at the emotionally resonant power of scent. The agency decided to tell a story that would utilize the brand’s scent labs, making use of a unique technology that could determine trace scents within an object and recreate them in a perfume.
We researched and interviewed dozens of people working in service, eventually meeting Kieran and his family, from whom he had been separated for close to a year. We visited and filmed his family in North Carolina, and then traveled to a laboratory in New Jersey, where technicians manufactured three very special candles. Finally, we flew to Qatar—where Kieran was stationed—to surprise him with a gift that would instantly transport him back home.
Team
Agency Droga5
Creative Director Tim Gordon
Copywriter Tara Lawall
Art Director Devon Hong
Agency Exec Producer Adam Perloff
Agency Associate Producer Leah Donnenberg
Production Über Content
Director Keith Ehrlich
Exec Producer Steve Wi
Producer Tracy Karka
Director of Photography Jackson Hunt
Editor Mark Potter at Cosmo Street
Colorist Adrian Seery at MPC