In the last few years Dove, the manufacturer of soaps and beauty products has been running their Campaign for Real Beauty. The idea is a global campaign focused on a social change that recognizes that real women come in different sizes and shapes. Dove’s online viral Evolution spot was truly something special to see; again they were punctuating the notion that real people don’t walk around looking like touched up photos.
With this kind of advertising one would think that a company like Dove is not only socially concerned about those who buy their products, but the world at large. I was terribly disappointed to see an ad created by Greenpeace designed to raise awareness of Dove’s not so friendly practices in Indonesia. Unilever the brand’s parent company is participating in trade for palm oil that is leading to the destruction of valuable forest and wildlife. See the very telling ad and lets make Unilever reconsider their trade.