Whether or not you realize it, the corporate visual environment that you live in has at it’s best been designed by a few select people. Ivan Chermayeff is one of those people. With his partner Tom Geismar, he has designed the identities for some of the most known brands worldwide. He has done this with an intellectual sense of elegance and class that has always proved an iconic result. His identities for NBC, Chase, Mobil, PBS and Barney’s New York are all case in point examples. Here is an interview in which a very experienced Chermayeff gives greater insight into his work and process.