Though I don’t own a car and have no need for car insurance, I’ve always thought that it was clever that Geico has maintained several distinct ad campaigns at the same time. There has long been the too cute CG gecko with an inexplicable British accent. And of course, there are the disgruntled civilized cavemen brothers who found an extended life in a short lived TV comedy show. The newest campaign pairs real people with B-list stars and celebrity wash-ups including: James Lipton, Peter Frampton, Joan Rivers, Little Richard, Charo, The Pips, Michael Winslow and yes Mrs. Butterworth (the maple syrup bottle lady).

 

 

22 Jun 2008 11:31 am

filed under:
advertising, consume

browse