Ever since the internet became intertwined with our daily lives, people have commonly fantasized about creating the next big thing website or service that they could cash in on. Social networking sites like Facebook and Myspace have been sold in the last few years for outrageous sums that truly can’t be rationalized. On the other hand, there have been sites that actually can quantify their success in real numeric terms. Many of these sites like Zappos for example provide a very necessary service. A few months back I posted about a website called Kickstarter. The site which is still in beta speaks to this kind of ingenuity in which common people will be able to find themselves doing something that they simple couldn’t do before. In recent weeks, Kickstarter has been picking up traction and even received two write-ups on the NY Times in one day. One article explains how the concept works and why micro-patronage is the big idea. And this one, the story of how a record label used the service to avoid trashing a large collection of overstock.

26 Aug 2009 12:00 pm

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advertising, miscellany

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