Steven Grasse has long been a unique voice in the world of advertising and branding. Maybe its because he operates out of my hometown of Philly, but its much more likely for his punk rock ethos that I’ve admired his approach. He’s the guy that would rather give a finger to Madison Ave suits than accept their awards. And while other companies have talked big circles about the importance of intellectual property, Grasse has actually been out there doing it for years - creating culture. And now he’s applied his rock and roll attitude to something else, projects dedicated to sustainable and local ways of doing business. More specifically, farming, making alcohol and advocating for the arts. Hear him talk about his trajectory here. I need to work with this man.