Young entrepreneur Mark Ecko has helped to define the look of a generation. Starting with t-shirts, his empire has grown to include: G-Unit, Avirex, ecko unltd., and Zoo York. Recently he has branched into the interactive and entertainment worlds with Mark Ecko Entertainment and Complex Magazine. Last year Ecko pranked the world with his viral advertisement depicting a person sneaking onto a runway and tagging Air Force 1. The story was picked up by just about every major news organization, and apparently the White House actually had to investigate and confirm that the event never happened. Ecko is back at it with a new prank for his Zoo York label.