Facebook /
Aria
A short film that explains how Facebook’s Project Aria is working to shape the way we’re connected in the future. Featured at Facebook Connect 7.
BRANDED CONTENT
Project work
Film Direction
Creative Direction
Creative Development
Post Supervision
Locations
Philadelphia & Seattle
In this film for Facebook, we dig into the work of Facebook’s Reality Labs and the research they are doing into AR glasses. To bring that research to life we had to work to tell a complex technology story—involving intersecting challenges of ethics, privacy, policy, and function—in a way that was immediately understandable and intuitive. Working with the Facebook team and across both film and 3D work, we demonstrated prototypical experiences that could be had with the glasses, while also illuminating the efforts to wrestle with the ethical challenges of new technology before rolling it out. The film portrays the seriousness and intention that Facebook is bringing to this technological frontier.
Team
Agency Facebook
CD Mike Ruiz
CD Chris Masse
Agency Producer Finley Wise
Production Raucous Content
Director Keith Ehrlich
Exec Producer Steve Wi
Director of Photography Drew Saracco
Editor Jon Barnhardt
Composer Luke Atencio
Colorist Jaime O’Bradovich at Company3