RAM /
Foo Fighters Overtime

With music from Foo Fighters and narration by Dave Grohl, this RAM Truck spot puts the often overlooked everyday hero in the spotlight.

This spot was created as a cross-promotion between RAM and the Foo Fighter’s to coincide with the release of their album, Medicine at Night. Set to a track by America’s biggest rock band and narrated by Dave Grohl, the commercial which aired throughout MLB baseball season, served to celebrate the common hero while inspiring others to lend a hand too. And so we see a coach who stays late after practice and makes the time to throw a ball with a younger kid who isn’t yet on a team. 

In terms of approach, we chose to film with a heightened observational aesthetic. We wanted to immerse the camera into the scene, so that the viewer would genuinely feel the enthusiasm brought by the coach.

Team

Agency: GSD&M
Agency Producer Matt Faris
CD Barrett Michael
CD Greg Wyatt
ACD AK Sandord
Production Raucous Content
Director Keith Ehrlich
Exec Producer Steve Wi
Producer TeNeil Moore French
Director of Photography Garrett Hardy Davis
Editor Kevin Ray at Union
Colorist Mike Pethel at Beach House Color