Coca-Cola /
FIFA World Cup
This spot was created as part of the Coca-Cola “Where Will Happiness Strike Next” campaign in the lead up to the FIFA World Cup.
BRANDED CONTENT
Project work
Film Direction
Creative Direction
Creative Development
Post Supervision
Location
Yangon, Myanmar
In this campaign for Coca-Cola and the FIFA World Cup, we traveled to Myanmar to film U Tin Aung—Myanmar’s national goalkeeper from 1965 to 1975—alongside the next generation of soccer stars. To bring the story to life, we gathered footage from around Yangon, filming the young soccer players in their real lives and then following them all the way to the stadium and back home. The result is a compelling story about change and the love for both the game and a place.
Among the many things that made this project so much fun: getting to meet U Tin Aung, watching these young soccer stars play like they meant it, spending time in a Buddhist monastery, and working with FIFA to film the cup itself.
Street dog hanging out by the market.
I exchanged smiles with this kid walking through the market.
Fresh fish for sale.
I noticed this boy while location scouting in Yangon.
The absolutely brilliant DP, Ari Wegner, framing up a shot by the train tracks in Yangon.
Waiting on a train.
Old framed images of U Tin Aung, Myanmar's national hero and goalkeeper from 1965–1975.
Portrait of one of the youth soccer players I worked with.
U Tin Aung going through a photo album with his grandson.
A pickup game of street ball being played outside a temple.
Sweeping the floors of the Shwedagon Pagoda.
Monks walking in the street with the Shwedagon Pagoda in the background.
Team
Agency Driver
Director Keith Ehrlich
Director of Photography Ari Wegner
Editor Matt Shapiro at Crew Cuts
Composer Roman Zeitlin
Sound Design & Mix Julienne Guffain
Colorist Jaime O’Bradovich at Company3