Jacob’s Creek /
Made by Determination
This film for the Jacob’s Creek Made By series follows the rise of Novak Djokovic, the world’s top seeded tennis champion.
BRANDED CONTENT
Project work
Film Direction
Creative Direction
Creative Development
Post Supervision
Location
Belgrade, Serbia
When Novak Djokovic partnered with Jacob’s Creek on a sponsorship deal, Cummins & Partners set out to create a campaign that would trace the top ranked tennis player’s rise from youth to champion. For the Made By Determination platform, we traveled to Serbia and filmed Djokovic tracing his roots and ascent to stardom.
Smoking things up a bit.
CD, Jim, is happy with that take.
Small DP, big camera.
Camera crew.
Crew dance party.
Xenia, Rados, and Dominika under the sun shade. Such a wonderful team.
Giving the best tennis player in the world some pointers.
Playback for Nole. Photo by the brilliant photographer, Chris Tovo.
Tracking along the courts. Photo by Chris Tovo.
Hmmm. Maybe we do one more take.
Team
Agency: Cummins & Partners
ECD: Jim Ingram and Ben Couzens
Head of Broadcast Jess Thompson
Chief Innovation Officer Kirsty Muddle
Production Revolver
Director Keith Ehrlich
Managing Director Michael Ritchie
Exec Producer Pip Smart
Producer Ian Iveson
Director of Photography Adam McDaid
Editor Michael Lutman
Colorist Martin Greer