Tiffany & Co /
I Will
A focus on the master craftspeople behind the world’s most iconic engagement rings.
WEB & TV
Project work
Film Direction
Creative Direction
Creative Development
Location
New York City
This campaign goes behind the scenes to look at the craftsmanship involved in creating a Tiffany & Co. engagement ring. To do this work justice, I researched at Tiffany’s craft studios, learning how the setters, gemologists, and polishers worked, and planning out how to capture their efforts in a manner that was both authentic and revealing. With production designer David Gropman and DP Philippe Le Sourd, we transformed a warehouse in the Bronx into a set where jewelers could demonstrate their skills—creating a camera-friendly environment that would allow us capture the exquisitely detailed craft work. We then filmed the jewelers in action, bringing their attention to detail to life. The location, lighting, and cinematography combined to recall the clarity and glimmering radiance that makes a Tiffany diamond so unique.
It's important to have cheeky fun with props on set.
DP Philippe Le Sourd framing up a shot.
Filming the diamond polishing process.
Another angle on diamond polishing.
It was such a pleasure working with the maestro, Philippe Le Sourd.
Philippe framing up the diamond beauty shot.
Set photo by legendary production designer David Gropman.
Team
Agency Ogilvy
ECD Debra Fried
CD Martin Sandberg
Agency Senior Producer Kirsten Arongino
Production Über Content
Director Keith Ehrlich
Exec Producer Steve Wi
Producer Rob Stark
Director of Photography Philippe Le Sourd
Production Designer David Gropman
Editor Ted Guard at Rock Paper Scissors
Colorist Tom Poole at Company3